Norway’s most experienced in Rhetoric

TNC has over 20 years’ experience consulting and delivering tailored persuasive communication programmes across diverse industries in more than 50 countries—supporting leaders, sales teams, marketing functions, women in leadership, and international lobbying efforts.

Workshop description

This hands-on, tool-equipping training explores the powerfully persuasive principles of Rhetoric and applies them directly to participants’ strategic communications. It inspires and equips them with a systematic set of communication tools and techniques that, when well trained, enables them to convince anyone of anything at anytime.

 

From Intellectio to Actio, Rhetoric training covers all aspects of persuasive communication organised around the following five areas:

 

Workshop objectives and outputs
Audience
Participants develop the ability to analyse, target, and adapt to different audiences and communication styles.
Message
Define clear, audience-centered messages crafted for power and impact.
Content
Build powerful, audience-targeted arguments using the three strategies of persuasion. Ensure argument credibility using the four sources of evidence
Structure
Organise messages for clarity, power, and audience impact.
Delivery
Charismatically present unforgettable messages that decrease resistance, increase acceptance, and inspire others to action.
Workshop methodology
This training is based on a theory - example - performance pedagogy with plenary discussions, small group tasks, and frequent video examples. Participants prepare, present and receive feedback on actual communication cases.
EXPLORE RHETORIC TRAINING

Persuasion that Moves People

Ready to strengthen persuasive communication in your organisation? Get in touch to discuss how Rhetoric skills can improve your team’s performance.

test-banner